PRESS RELEASE                                                  

 10 February 2015


The Aylsham Agricultural Show Association launches today the Norfolk Hero Food and Drink Awards 2015, which promote and recognise the county’s heroes in the catering, food, drinks and hospitality sectors.

The search is on and everyone can nominate a hero, whether it is their local pub, shop or neighbour who makes outstanding food or drinks with passion and enthusiasm. People can vote online until 15 May 2015 on or fill in any of the leaflets that are available at local businesses, cafés, pubs and shops across the county.

Today’s launch takes place at the National Trust’s Blickling Estate near Aylsham. The event also celebrates the winners of 2014, who will serve their specialities and share their experiences since winning the awards.

Norfolk Hero Food and Drink Awards Committee Chairman, Jacinth Rogers, said: “It’s wonderful to launch another year for the awards and discover many new and established producers and suppliers of great local food and drinks from our beautiful county. We’re so lucky here to have such quality on our doorstep and we would like to see hundreds of nominations from across the whole of Norfolk.”

Saracen’s Head’s owner Tim Elwes commented on having won the highest accolade last year and how it has positively impacted his business: “Winning the Championship has brought in different people and I hope our suppliers benefit from it too. For example, Gareth and Jo Daniels supply lamb to us and I tell our customers about it and explain that they can also buy it themselves from the local market. Everyone is working together and we showcase our producers if you like. And we’re talking more often to people about local food and drinks since the award and they’re definitely more interested in local produce now. So we spread the word!”

Category winners will be announced in the summer and the overall Championship and Individual Hero awards will be honoured at the next Aylsham Show on Bank Holiday Monday 31 August 2015 at Blickling Park, Aylsham.

The five award categories are:

  • Best specialist food or drink producer, sponsored by Gressingham Foods
  • Best use of Norfolk produce on the menu, sponsored by PIC UK
  • Best food or drink supplier, sponsored by Dewing Grain
  • Best new food or drink venture, sponsored by For Farmers
  • Aylsham Show individual food or drink hero (the President’s prize).

The Norfolk Hero Food and Drink Awards are also on Facebook where you can read the latest news –

This year’s sponsors are:

Championship sponsor – Larking Gowen

Category sponsors – For Farmers, Dewing Grain, Gressingham Foods, PIC UK

Other sponsors – National Trust, Morton’s Event Hire, Paul Bailey photography, Steve Jenkins Design, Create Communications, Groveland Apple Juice, Mrs Temples Cheese and Woodforde’s Norfolk Ales

For more information, please visit


Company limited by guarantee registered in England no 2106677/ Registered Charity number 298673

John Wootten President of Aylsham Show 2017
Aylsham Show President I am very pleased and honoured to be President of the Aylsham Show in 2017. We moved to Aylsham in 1978, but as a ship’s captain, my job took me abroad for several years. In 1982 my wife’s uncle, John Thornton, then local director of Barclays Bank was President of the Show and he persuaded me to get involved. When illness forced me to retire from the sea, I became Assistant Showground Director to Tom Elwes for several years until 1992. After some years building up Eastern Events, in 2010 I took over as Show Director from Jamie Jamieson. My grandfather farmed at Horsham St Faith and I like to think that he may have visited the show in its formative years. My wife Charlotte certainly competed at the Show in the 1960’s, majoring on the gymkhana. Up until the end of last year I was a director of Revival Productions who have staged very successful concerts in Blickling Park for the past 5 years. All of us who work for the Show have special moments. As Show Director I was always on site by 5 am – a magical time with the mist rising and everything just stirring. The stockmen are washing down their cattle, and sheep are calling to one another. But soon it is all go and you look at your watch and discover it is 2 o’clock in the afternoon before you know it. One of the things I will really enjoy as President is actually being able to see the Show and to meet and thank all the people who make it such a success. The Show is a fantastic organisation where people give their time and energy to raise money for local charities and I am very proud to be a part of it and to be President in 2017.
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