If you’re a new, small business within the Norfolk food and drink sector, the Aylsham Agricultural Show Association would love to hear from you.

The annual one-day country show is relaunching its prestigious Food Heroes awards, in association with Lovewell Blake, with a brand-new category.

The award celebrates the pick of the crop amongst those who promote Norfolk produce.

Businesses started within the past three to five years, which have a turnover of under £100,000, are invited to apply to be crowned the Aylsham Show Food and Drink Hero 2019.

Entrants are asked to submit a one-page synopsis about their business, explaining how they use and promote Norfolk produce, their marketing and branding, financial sustainability and their future plans.

Applicants will meet a panel of three judges to talk about their business and the winner, judged by the association president, will be announced in the Grand Ring at the Aylsham Show on August 26.

The winner will receive the Ken Dye Memorial Salver, a free stand in the Food Marquee at the show – which attracts up to 17,000 visitors annually – and their business will also be promoted through the association.

“Our award is looking to encourage anyone starting out in the food and drink industry who has a passion for Norfolk produce,” said Alexandra Haswell, chair of the awards committee.

The deadline for entries is July 14 2019 and they can be submitted online at theaylshamshow.co.uk/competitions/ or posted to Just Regional, Penfold Street, Aylsham, NR11 6ET.

The Aylsham Show takes place on the Blickling Estate on Bank Holiday Monday, August 26. Admission on show day is £18 per adult, with free car parking and free entry for children aged 16 and under. The adult charge is reduced to £15 (plus admin fee) for pre-show online sales, and to £15 for pre-show ticket outlet sales. For details visit: theaylshamshow.co.uk


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